Transforming Complaints into Insights with Power BI 💡By John Michaels 📊
Can businesses be too focused on customer service? John Michaels, a LearnPowerBI Member and a seasoned professional in customer service with over 30 years of experience, demonstrates how Power BI can turn service data into a powerful driver of improvement.
In this presentation, John applies Power BI to address a challenge many businesses face: customer complaints. By analyzing service interactions across multiple touchpoints, he identifies recurring concerns and highlights the areas that most significantly impact customer satisfaction.
The dashboard demonstrates how focusing attention on a few critical drivers—such as communication gaps, response delays, or recurring service issues—can lead to meaningful reductions in complaints. Beyond simply tracking numbers, John’s solution helps organizations uncover root causes, prioritize corrective actions, and measure the impact of their initiatives in real time.
This case study underscores how Power BI enables professionals to move beyond static reporting toward data-driven decision-making. By translating raw service and operational data into actionable insights, businesses can reduce churn, strengthen customer loyalty, and continuously improve their service delivery.
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