Power BI Career Training 🚀: How to Leverage LinkedIn for Career Growth (LinkedIn Post Writing Workshop)
You’ve done the work—now it’s time to share it.
Hey friends, Avi here. I recently hosted a LinkedIn Live session on how to use LinkedIn to supercharge your Power BI career, where we covered:
✔️ Why sharing your work matters (and how it opens doors)
✔️ How to overcome self-doubt and common fears about posting
✔️ A simple post formula you can follow to tell your story with confidence
If you missed it, I’ve got you covered! I’m breaking it all down for you here. Whether you're job hunting, exploring freelance opportunities, or simply growing your brand, this approach can create powerful career shifts.
Watch Video above 👆 or Read Article below 👇
A) Why Sharing Your Work Matters (And How It Opens Doors)
This is where I always begin. Because let’s be honest: sharing your work publicly might feel uncomfortable. But here’s the truth:
In this day and age, just doing good work is not enough. Letting your work speak for itself doesn't work!
You need to do good work and tell great stories. Share stories of your work. The more people know about your work, the more in control of your career and life you would be.
Posting isn’t just about bragging. It’s about showing up. It’s about signaling to the world: "Hey, I’m in the game."
When I left Microsoft, my career transformed because I started sharing. I went from working with a few local companies to clients across the globe. That wouldn’t have happened if I stayed quiet.
Think about it like this: resumes are the worst way to find a job (don’t take my word for it—it’s in What Color Is Your Parachute?). Networking ranks at the top. And LinkedIn gives you a way to network at scale.
So if you want remote opportunities, international clients, or just more visibility, LinkedIn is your arena.
B) How to Overcome Self-Doubt and Common Fears About Posting
This was powerful. I asked folks in the session to share their fears, and wow—the honesty blew me away. Some said:
"I haven’t done anything like this before."
"My dashboard isn’t finished yet."
"People might think my post is stupid."
"What if I accidentally share private data?"
Sound familiar?
Here’s the reframe: It’s not about perfection. It’s about progress.
Don’t share your success. Share your journey.
When someone posts "Day 1 of my Power BI journey," it’s relatable. When they say, "I was anxious and procrastinated, but I still showed up," it’s inspiring. Vulnerability connects.
And if you’re worried about private data? Just blur it. Anonymize it. We've got tutorials and templates to help.
Lastly—your mindset is your most valuable skill. Tech skills and business skills matter. But without the right mindset, self-doubt will win. If you don’t get started, or quit too soon, that’s what holds you back. Not your dashboard design.
C) The Simple LinkedIn Post Formula: Tell Your Story with Confidence
This was the workshop part. I walked through real LinkedIn posts from members and offered live feedback. Let me break down the structure I recommend:
✅ Start with a Hook
Ask a question or share a vulnerable moment. Something like:
"Ever feel like you're not good enough to post your Power BI work? Same. Here's how I pushed through."
✅ Share Your Journey
Talk about what you worked on, what you learned, and how it felt. Don’t try to sound like an expert. Just sound like you.
✅ Include a Screenshot
Visuals help. Take a picture of your dashboard. Blur the sensitive parts if needed.
✅ End with a Call to Action
Make it easy for people to respond:
"Who else is working with sales data? Let’s connect!"
"Any tips for making dashboards more insightful?"
Bonus Tips:
Use emojis to break up text.
Bold your headers with a Fancy Text Generator.
Preview your post in a private LinkedIn group before publishing.
Focus on what shows above the fold (before "see more"). Make it compelling.
LinkedIn Post Transformation Workshop
During the live workshop, several Power BI learners shared their LinkedIn post drafts with me. I reviewed them live and offered suggestions to help make their stories more engaging and authentic. The goal wasn’t perfection—it was to show how small tweaks can make a post resonate more powerfully. Here are some of those transformations:
Real Example: Clemens Chama
Clemens is a theoretical physicist transitioning into data analysis. He joined the Dashboard Challenge and created his first Power BI dashboard. His original draft post was solid, but we fine-tuned it:
We added a bold title with emotional impact.
Reworded the call to action to invite easier replies.
Highlighted his anxiety and how he overcame it.
Result? A post that feels real, not forced. And that’s what makes people stop, read, and connect.
Real Example: Evaline Wanjira
Evaline comes from a background in media and communication. She was new to the workforce and had faced challenges with overwhelming learning platforms. She found Learn Power BI structured and beginner-friendly.
In her draft post, she mentioned a "Hair Salon Expenditure Report" dashboard. My feedback?
Generalize the title to appeal to a wider audience (like "Small Business Expense Report").
Remove unnecessary blurring—her data source was already anonymized.
Mention her background and how she sees data and media connecting in her future path.
Evaline’s authenticity and openness made her post inspiring.
Real Example: Kelvin Rowan
Kelvin is a database engineer and data strategist building his own business. His dashboard focused on helping coffee shop owners understand store performance across locations.
Key refinements we discussed:
Frame the post around a real-world problem: "Thinking about opening a new location?"
Offer value upfront by listing 3-5 metrics that decision-makers should look at before scaling.
Rewrite from the lens of the coffee shop owner—not from a generic developer angle.
Kelvin's rewrite led with insight and relevance. It was like: "Yum, yum, yum. I want more of that."
Real Example: Lilian Mutinda
[Note: I reviewed Lilian’s LinkedIn Post after the event, click to watch clip]
Lilian’s original draft was structured and informative, but we worked on bringing more heart to it.
The feedback centered on putting the spotlight on her journey, rather than on the training program.
I encouraged her to lead with the emotional side—what it felt like at the beginning of the challenge.
We discussed removing some "FYI" tone and leaning into more of a narrative arc: challenge, action, and result.
The goal was to help her audience connect with her, not just her dashboard.
Real Example: Mohammad
[Note: I reviewed Mohammad’s LinkedIn Post after the event, click to watch clip]
Mohammad’s post read like a heartfelt thank-you note to the Learn Power BI program. While I appreciated every word, I challenged him to shift the spotlight back onto himself.
His post had great structure and listed key lessons and tools that helped him build confidence.
But it needed more emotional depth—more story.
I encouraged Mohammad to open with a hook that answers: "What’s in it for the reader?"
We talked about adding some drama: What challenges did he face before the course? What wasn’t working? Why did this matter to him?
Ultimately, I told him to keep the personal tone—it’s a beautiful "My Story" post. He just needed to bring out the emotions and contrast to really make it shine.
Final Thought: Define Your Freedom
This isn’t just about LinkedIn or Power BI. It’s about your life.
For me, freedom means being there for my kids. Traveling to care for my parents. Building something that matters. What does it mean for you?
Once you define that, everything else becomes easier to navigate. Social media doubts? They shrink. You’re not posting for the algorithm. You’re posting for your vision.
⚡ Power On! ⚡
Scroll up 👆 to watch the Full Video ▶️
Click below 👇 to join our LearnPowerBI Training Program 📊
Update Your LinkedIn Profile to Start Attracting Clients and Employers 🧲
⏱️ You only have 6 to 8 seconds…
…to make a good impression with your LinkedIn profile. That’s right — in less than 10 seconds, a prospective client or employer has already formed an opinion. So, is your LinkedIn profile making the kind of impact you want?
Is Your Profile “Hooking” Your Ideal Client or Employer?
Your prospective clients and employers could be checking out your profile right now. What will they see? Does your profile grab their attention, make them want to connect with you, and, hopefully, hire you? Or is it bland, confusing, and easy to scroll past?
The good news is, if your profile isn’t standing out the way you’d like, you only need to change three things. Even better, you can do it in just about 10 minutes. These quick fixes can make your LinkedIn profile super attractive to both potential clients and employers.
The Three Key Changes to Boost Your LinkedIn Profile
So, what exactly do you need to change?
The first thing is your profile picture. This is the first visual people see, and it sets the tone. Ensure it is professional, clear, and current. Your profile picture should communicate who you are at a glance, so make sure it aligns with the image you want to project.
The second key change is your headline. Most people simply list their job title, but that’s a mistake. Your headline is prime real estate on your profile — use it to showcase what makes you unique, what problems you solve, or how you help others.
The final quick fix? Update your summary section. This is where you can dive deeper into who you are, your experience, and how you add value. Make sure your summary is written in the first person, engaging, and highlights your accomplishments and key skills.
The Power of Small Changes
These changes may seem small, but their impact is huge. In just a few minutes, you can transform your LinkedIn profile from forgettable to unforgettable. A strong profile will not only capture attention but also encourage prospective clients and employers to connect with you and, eventually, work with you.
So, take a few minutes today to update your LinkedIn profile. With these three key changes, you’ll be positioning yourself as the professional people want to engage with.
Scroll up 👆 to watch the Full Video ▶️
How to Get Your LinkedIn Profile URL (On Mobile and Desktop)
LinkedIn is your digital business card, connecting you with potential employers and professional networks. To make it easy for others to find your profile, you need to know how to access and share your LinkedIn profile URL.
Your LinkedIn Profile URL is a direct link to your professional background and is essential for sharing on your resume, email signature, or with anyone who might want to connect with you. Knowing how to quickly find and share your LinkedIn profile URL is a small but important step in enhancing your online presence.
Below, you’ll find two quick tutorial videos that show you exactly how to locate your LinkedIn profile URL on both desktop and mobile devices. These simple steps will ensure that your professional profile is just a click away for anyone who needs to see it.
How to Get Your LinkedIn Profile URL on Desktop
How to Get Your LinkedIn Profile URL on Mobile
How to Showcase Your Accomplishments Using the LinkedIn “Featured Section”
Why is it Important to Showcase Your Accomplishments?
When you're part of online professional networks like LinkedIn, it's a good idea to share your successes.
This isn't about bragging, it's about showing who you are.
When you highlight things you've done well, like
Finishing a project
Winning an award
Speaking at an Event, etc.
It helps others see how skilled and dedicated you are. Sharing your achievements on your profile helps you make connections 🤝🏼 and might lead to new opportunities 🎯. It's like telling a story about what you're good at, and it can help you meet new people and do even more cool stuff 😎 in your career!
Using LinkedIn “Featured Section” to Showcase Your Accomplishments
Watch the video or read below, on how you can use the LinkedIn “Featured Section” to Showcase Your Accomplishments.
The Video Covers:
How to Add the "Featured Section" on Your LinkedIn Profile
Introducing the Featured Section and its significance.
How to seamlessly add the Featured Section to your LinkedIn profile.
Recognizing the prime real estate that the Featured Section occupies on your profile.
How to Feature a Post Using "Add a Link"
Steps to highlight a significant post by featuring it in the section.
Utilizing the "Add a Link" option to share a post that showcases your achievement.
The importance of customizing the title for maximum impact.
How to Feature a Video Using "Add a Link"
A guide to featuring videos that hold relevance for your profile visitors.
Utilizing the "Add a Link" feature to incorporate videos in the Featured Section.
The art of crafting descriptive titles to make your videos stand out.
How to Order Featured Items based on Importance
Why the order of featured items matters and how to arrange them.
Understanding the simple yet effective reordering process.
Tailoring the arrangement to showcase your achievements strategically.
Featured Section Showcases Your Achievements "Above the Fold"
Emphasizing the value of the "above the fold" real estate on your profile.
How the Featured Section serves as an immediate attention-grabber for profile visitors.
A spotlight on the opportunity to present your accomplishments prominently.
In this day and age, you can’t just do good work and hope to succeed 🤞. You need to do the good work, but then also share the story of your work with the world 🌍.
And now you can do that easily using the LinkedIn Featured Section.
What does My Life of Financial Freedom 💸 Look Like?
After giving up my high-paying job at Microsoft, I struggled for many years…
Before finding my path to freedom and fulfillment 💛.
Below is an honest account of what my life looks like. What I don’t have, and what I have.
My Mom
I don't have a mansion with a pool 🏊♂️, but I have my mom.
We felt like we had almost lost her in 2021. She suffered a severe health crisis. I rushed from USA to India ✈️, to be by her side. And thankfully she recovered.
When she was ill, I had resolved that I would spend at least two months in India each year.
But then she got better, and it wasn't *necessary* anymore.
But I realized, that now that she was healthy…it was more *important* than ever to spend time with her.
Wouldn't I rather spend time with her while she's still fit? When we can still go out for walks in the park? Go watch a movie together? Or just watch the sun set 🌅?
So I plan to continue to go to India for at least two months each year. Even spend four month, six months or longer if needed.
But here's the best part :-)
When I want to visit mom…There's no leave application to the boss, there's no manager approval.
I just book my tickets and go ✈. Because I work for myself.
After 15+ years in corporate America, I quit my job at Microsoft and started my own business. I struggled for a while, but eventually I was able to create a life of freedom and fulfillment 💛. I may not have a mansion with a pool, but it does let me spend as much time as I need with my mom.
Now I help others to follow their path to freedom 💸.
Click below to Learn More 👇
Hiking!
I don't have a luxury sports car, but I do have hiking in my life 🥾. I love the outdoors and I go hiking once every week - and on a weekday too!
I keep my work and meetings on Tuesdays and Thursdays. That means I have - Monday, Wednesday or Friday to pick from when planning my weekly hike.
And when you live in Seattle, that's really important :-) Because the weather is unpredictable and it rains a lot 🌧️.
So every Sunday, I check the weather forecast and whichever day has the best weather 🌞 (Mon/Wed/Fri), is the day I hike :-)
I have lived in the Northwest for 18+ years . But I feel like I've just discovered it in the past few years, since I started hiking. Hiking has shown me the beautiful outdoors 🌲🏔, but also helped me find myself in a way 😇.
It's been a gift. And I feel truly grateful.
But it wasn't always this way. For 15+ years I had a 9-to-5 Corporate Job 👨💼 which consumed my life. I barely had time 🕤 for myself or my family.
Finally I quit my job at Microsoft and started my own business. I struggled for a while, but eventually I was able to create a life of freedom and fulfillment. I may not have a luxury sports car, but I do get to hike every week 🥾 :-)
Now I help others to follow their path to freedom 💸.
Click below to Learn More 👇
My Health
I don't have money 💲 to burn 🔥, but I do have my health 💪. In fact, at 44 right now, I may be in the best shape of my life.
But it wasn't always like this. I spent 15+ years in corporate jobs.
And of course, I always knew that my health was important. But the *important*, often fell victim to the *urgent*.
There was always something going on at work that felt urgent 🔥. Some new project, re-orgs, layoffs, dealing with new manager or something else.
My work took up a *BIG* chunk of all time and life.
And the *important* things - like taking care of my health - often fell by the wayside.
Now my life is different.
> I work out twice a week in the gym with my daughter (she's my gym partner).
> On other days, I do cardio or meditation at home (for my physical and mental fitness)
> I have time to eat healthy (you often eat unhealthy when in a rush)
> And overall I am relaxed and away from the stress I had to deal with every single day
I don't have money 💲 to burn 🔥, but I do have my health 💪 :-)
Now I help others to follow their path to freedom 💸.
Click below to Learn More 👇
Time to Spend with My Kids
I don't have the money to party around the world 🥂, but I do have homework :-). Yes I love homework! Because my daughter and I 👨👧, often work together on her Math homework.
My life wasn't always like this. There was a time when I was so busy at work I could barely pull myself away for even big events like birthdays.
But now I have time ☺.
I have time to be around my kids. Drop them off and pick them up from school or classes. Talk to them when they are struggling a bit and offer to be their study buddy :-)
Now I do feel lucky that my daughter took me up on my offer. And it's been such a gift. I love the time we spend together doing homework 📝. Sometimes I help her with a tough problem, but many times she's the one who helps me. She explains the concept to me or corrects my mistakes.
I told friend about this, and I said, "I love 💛 these small moments. Because I think *parenting* is made of small moments like this".
To which they responded, "Not just parenting Avi, *life* is made-up of these small moments".
I just feel lucky and blessed that I'm able to enjoy and cherish these small moments of life.
How did I get here? I quit my job at Microsoft and started my own business. I struggled for a while, but eventually I was able to create a life of freedom and fulfillment 💛.
Now I help others to follow their path to freedom 💸.
Click below to Learn More 👇
Friendship + Adventure
I don't fly around the world in a private jet 🛩, but I did get to visit my friend in Kenya 🦓.
Robert lives in Kenya and we had met in the Power BI 📊 community. Right from our first conversation, I felt the synergy ⚡ between us. As if, both of us were dialed in to the same frequency.
Robert and I soon ended up working together in our company. As colleagues and friends, we spent hundreds of hours on zoom calls 💻. Sometimes talking about work, but quite often talking about life.
So it seemed a bit crazy 🤪 to fly all the way to Kenya to meet him.
And as I arrived in Kenya after a 22 hours flight, I was definitely questioning my decision.
But as soon as I stepped out of the airport and hugged Robert who was waiting there for me…I knew it was worth it.
The time I spent with Robert and with his loved ones…is a cherished memory beyond any value 💛.
Something like this, just wouldn't have been possible for me in my old life with a corporate job 👨💼.
Not just the money, the biggest reason was - I just wouldn't have the *time* 🕜.
Work consumed so much of my life, I barely had time for myself or my family. How could I make time to visit a friend in Kenya???
But thankfully my new life is different. I quit my job at Microsoft and started my own business. I struggled for a while, but eventually I was able to create a life of freedom and fulfillment. I don't fly around the world in a private jet, but I did get to visit my friend in Kenya 💛 .
Now I help others to follow their path to freedom 💸.
Click below to Learn More 👇
How To Sell / Get Clients, If You’re Not Good at Selling
❝ I wanna be a consultant but…
I'm not good at selling/I'm afraid of selling ❞
This is one of the biggest objections or fears, that I hear about pursuing the path of becoming a consultant and creating a life of freedom 💸.
And hey I totally get it, I'm afraid of selling too 😊
But then how was I able to set up a successful business and create a life of freedom that I couldn't have imagined…
Without Selling?
The Worst Way to Sell…
As it turns out, “selling” is the worst way to sell in this time and age.
Think about it, think about your own life, your interactions with the outside world…
We are inundated 🌊 by sales messages 💲💲💲.
They show up on a phone scrolling through family photos
Follow us on websites like a pervy stalker
They spam our inboxes in e-mail or LinkedIn messages
They're annoying 😡 aren't they?
We don't like them, and we have gotten pretty good at ignoring them.
That's the age we live in.
Now if you think about it, if we feel annoyed by these messages and ignore most of them…
Why do Companies still Pour Billions of Dollars 💲💲💲 in Selling?
A Nigerian Prince 🤴 Wants to Send You Money
You know that scam e-mail where a Prince in Nigeria wants to send you some money so you can keep it safe for him?
It's ridiculous, right?
But then why do scammers still keep sending that e-mail?
Because it works!!!
It works for a very small percentage. But that’s all they need.
And that's how this game is played.
The game of selling (or scamming) now works at scale.
Either you are a big player or you're a nobody.
But the challenge is, how can you and I - the small time Power BI Consultant / Freedom-preneuer…
How can we compete at this game with the big players? We can't win that game!
What do you do when you are faced with an Unwinnable Game?
You change the game.
The Best Way to Sell…
The best way to sell in this day and age, is not to sell.
Instead of selling/scamming people…
What if we acted as humans?
What if we genuinely cared about people?
What if we were genuinely interested in solving their problems and helping them?
What if we had real conversations with people?
What if instead of sending spammy messages, we talked to them like we would if we met in person?
What if instead of selling them our products or services…
We first listened.
What if we first understood their problems and cared about solving them?
What if we cared more about helping people and companies and only next about making money 💲💲💲?
And as it turns out, this #Backwards way, this extremely #Simple way…
Is a great way to not only earn good money, but also create your life of freedom 💸.
The best way to sell in this day and age, is *not* to sell.
The best way to sell is to be human and care for other human beings.
And trust me, you already know this, and are very good at it 😊. You just needed a reminder.
So go out there and start “selling” without ever selling; and create that life of freedom 💸.
Getting Ready for the New Year? Now is the Time to Set Your #TrueGoal
What's the right time to plan your next week? 🤔 I dunno, Friday?
What's the right time to plan your next year...that's definitely December 🥳!
I'll admit my days and weeks are sometimes more chaos than order. That's been a downside of being an Entrepreneur, your own boss.
The downside is - there is no boss telling you what you need to do 😃
So sometimes I wake up and I have no idea, what I should do today? (Or not do, and just goof off!).
But it still all seems to work out quite well in the end, perhaps because...
I have the annual planning nailed 🎯
Like I'm completely fabulous at it :-)
Oh well, I have found a system that works for me. Happy to share it with you; feel free to copy or adapt as you wish.
Plan Your Breakthrough Year: Setting Your Goal
Goals are important.
But what has NEVER really worked for me are…
❌ S.M.A.R.T. Goals ❌
I don't like SMART goals. They just have never worked for me. (If they work for you, great, you can stop reading now :-))
But if you've struggled with SMART Goals, here is my alternative.
✔️ T.R.U.E. Goals ✔️
Which is an acronym for...just kidding 🙂, it's not an acronym.
Just..."True Goal".
Yup that's it.
❝Okay Avi, what the heck is a True Goal?❞
Ah...for that let's step into the time machine and go back to when I turned 40.
For some folks turning 40 is not a big deal at all. For me, it was a huge navel gazing 👀 event.
I really started questioning my life.
What had I done so far?
What did I want the rest of my life to be about?
I realized that in some way or form, all my life I had been chasing money 🤑.
Now I was a kid who grew up in the dusty streets of India.
My first job had a salary of whopping $3000 per year (yup per year).
Hitting my 40, I was making, what I would have considered at some point of time - an obscene amount of money 💲💲💲.
But it didn't feel enough. It never felt enough.
But now I was just tired of chasing.
And I could see, that if I didn't stop, I would be chasing this the rest of my life.
And still not get to the land of "Enough".
I no longer felt like I had "The Answer" to life.
But when you are lost, is when you can be rescued.
When you don't have the answer anymore, is when you can ask new questions.
So I asked a simple one:
❝If I did have ALL THE MONEY IN THE WORLD,
What kind of life would I like to live?❞
And I wrote down the answer. My True Goal.
Money is just a means to an end. But when we fixate on money, we forget our true goal.
And this is the first and the most crucial step in planning your best next year.
Are you ready to set your true goal?
How to Set Your True Goal?
Just ask yourself the question:
What would you want your life be like,
if you had all the money in the world?
Here's the catch ⚾
Do not to focus on things, but feelings. If things come up in your answer, that's okay. Write them down. But go one level deeper.
Example 1: "If I had all the money in the world I would buy a Red Ferrari 🏎️"
Great, I'm happy for you.
But if you buy the Red Ferrari…how would that make you feel? What would that give you, that's missing now?
Perhaps a sense of accomplishment?
Then chase that feeling. Make that your true goal.
Example 2: "If I had all the money in the world, I would live on a private island in Hawaii 🌴".
Again, really happy for you.
But if you do live on that island…how would that make you feel? What would that give you, that's missing now?
Perhaps a sense of peace or freedom?
Then chase that feeling. Make that your true goal.
The Shocking Truth about True Goals…
There is something ⚡shocking⚡ that I discovered, once I set my True Goal (or may be it is obvious) …
I found out, you actually DON'T need all the money in the world to get there😃.
In fact, the true goal is often much (MUCH!) closer and achievable than the money goal 🤑 I had been chasing.
So what was my "True Goal" and how did I get there?
You can read about that here.
⚡Power On!⚡
Avi / PowerBIPro
How to Pick Your Business Niche 🎯
Are you stuck trying to pick the right business niche?
You already know that you shouldn’t build you career on the shifting foundation of the Tech Sand Dune. Instead build it on the solid foundation of a specific business niche.
But what if you just can’t choose? You can’t make up your mind?
The following video will guide you step-by-step and help you pick the right business niche.
Step 1 Video (Watch First): Why Choose a Business Niche? Stay ahead of the Tech Curve, by Niching Down
Step 2 (This Video): Click to Watch Below 👇
Step 3 (Watch Next): Update Your LinkedIn Profile to Start Attract Clients and Employers (by Using Your Niche)
How to Pick Your Business Niche: A Step-by-Step Guide
Are you stuck trying to choose the right business niche? Many entrepreneurs face this challenge. You know that building your career on the foundation of the “Tech Sand-Dune” is not a wise move. Instead, it’s better to establish your business on the solid foundation of a specific niche—just like many successful members of consulting program have done.
But what if you can’t decide? You feel torn between multiple options and struggle to make a choice. This guide will walk you through how to pick the right business niche with simple steps that you can follow.
Why You Should Pick a Niche
Before diving into how to select your niche, it’s important to understand why you should narrow down your focus in the first place. Niching down allows you to:
Build authority and expertise in a particular area.
Stand out in a crowded marketplace.
Attract the right clients or employers.
After picking your niche, you’ll want to update your LinkedIn profile to showcase your expertise. This helps you start attracting clients or employers specific to your niche.
Key Reminders Before You Start
Here are a few things to keep in mind before picking your niche:
It’s not about choosing the “right” niche. You don’t need to find the perfect niche from the start. The goal is to pick a niche and refine it over time.
Your niche can evolve. Don’t feel like your first choice is set in stone. As you grow and learn, you can always pivot and change your niche.
Three Methods to Pick a Business Niche
There are multiple methods to help you choose your business niche. Let’s explore three practical approaches.
1. The Obvious Choice
Sometimes the decision is clear from the start. You may have a unique combination of experience, passion, and opportunity that perfectly aligns with a particular niche. If you already know what you want to do, that’s great! Be grateful that things are clear for you, and move forward confidently.
But remember, nothing is permanent. Even if you start with the obvious choice, it’s okay to evolve your niche as your business and interests grow.
2. The Logical Choice
If you’re not sure what your obvious choice is, you can rely on a more logical approach. Here’s how:
Consider your skills and expertise: What are you good at? What skills do you have that could solve problems for others?
Look at market demand: Research the market to see which industries are in need of your skills. Is there a gap you can fill?
Assess your connections: Do you already have an established network in a particular field? It’s easier to grow a business where you already have contacts or connections.
This method requires a balance of introspection and market research. Look at what makes the most sense based on your strengths and the opportunities in front of you.
3. The Passion-Driven Choice
Sometimes, you should pick a niche simply because you love the work. Passion can drive long-term success and sustain you through the ups and downs of entrepreneurship. Here’s how to approach it:
Identify what excites you: What are you passionate about? What kind of work would you continue doing even if you weren’t getting paid for it?
Align passion with opportunity: While passion is crucial, it’s important to ensure that there’s a demand for your services. Are there clients or businesses that need your expertise?
This method often leads to the most fulfilling work because you’re driven by more than just financial gain—you’re pursuing something you genuinely care about.
Final Thoughts
Picking a niche may feel overwhelming, but it’s an important step in building a successful business. Remember that it’s less about making the “perfect” choice and more about making a choice that gets you started. Over time, you can adjust and refine your niche as your business and experience evolve.
Choose one of the three methods—whether it’s the obvious choice, logical choice, or passion-driven choice—and take the first step towards building a business that stands out in a crowded market.
Now that you’ve picked a niche, update your LinkedIn Profile, to reflect your new focus. Then, begin the journey of attracting the right clients or employers!
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